Picture by Nathan Willock
On 10 March, the JOIN PR, Marketing & Communication Working Group came together in London for a two-day meeting. Representatives from Austria, Estonia, Germany, Jerusalem, The Netherlands and the JOIN Office were hosted by the English JOIN member, St John Ambulance.
On the first day, the participants updated each other on PR and Marketing activities in their respective organisations. Refugee issues were predominant in Austria and Germany. The St John of Jerusalem Eye Hospital presented the new documentary made about its own work, while the Dutch JOIN member presented its future website which will be launched at end of April. The next topic of discussion consisted of an exchange of views on ‘Emergency PR work’. As usual, the JOIN Office prepared an update on recent developments in Brussels.
On the second day, the participants received valuable information on the production of videos by St John Ambulance. Some JOIN members showed their interest for translated or subtitled versions of the SJA’s videos on first aid. Furthermore, the group agreed on creating a blog for internal use to share experiences. Additionally, the meeting provided the occasion to meet different SJA’s officials from the PR, Marketing and fundraising units.