All pictures by St John Ambulance Australia
St John Ambulance England has just launched a new video campaign on teaching parents cardiopulmonary resuscitation (CPR) for babies. The aim is also to raise general first aid awareness among the population.
Click on the following link to watch the video.
On Thursday 13 October, a very few days after having shared the video nationally, our English JOIN member had nearly 4 million views of its video across Facebook, Twitter and YouTube. Furthermore, the campaign has been extremely well-received across social media and in the press. So far, eight national news articles, nearly thirty regional news coverage and five consumer and eight trade outlets have covered the campaign.
Follow this link to get more information on St John Ambulance England.